Starting Point is a management consulting practice that helps organizations use performance-driven approaches to transformation, strategic change, and leadership development.

Starting Point's core expertise is helping clients realize significant successes early on in their performance improvement and change initiatives - hence its name. This is in direct contrast to other approaches that often conclude with many months of study, analysis, training, awareness building, and financial cost -- but no meaningful results. The hallmark of our approach is an intense focus on articulating and accomplishing substantial performance results, with little wasted time on non-essential activity.

Starting Point was founded by Charlie Baum in 1991 when he began collaborating with Doug Smith, the leading practitioner, author, and thought leader in the world of performance-driven change.